Senior Designer
OYO Hotels & OYO Townhouse
I joined the young startup OYO to help establish a visual identity for the company as it entered the U.S. hotel market. While with the company, I've worked on major projects, including redesigning the OYO brand for the U.S., setting a new standard for OYO worldwide.
I also developed playbooks for every asset that goes into transforming a standard property into an OYO-branded hotel, (or premium hotel in OYO Townhouse) including: signage, staff uniforms, room numbers, artwork, toiletries, and more. This brochure organizes and documents all necessary items to transform an unbranded hotel into an OYO. While working on the project, I developed size, color, and typography guidelines for every asset that goes into the hotels. Each page links to a folder online, where print and vector files can be easily downloaded.
